The fish formerly known as wood face

Carapau_RBD2
Carapau, Rui Barreiros Duarte, ink on paper, 2013.

The carapau is one of the most delicious fish in the Portuguese coast. Yet, it toils in obscurity while the Portuguese sardine basks in glory.  Why? First, there’s the name. Carapau means “wood face”; who wants to eat a fish called wood face? Second, grilled carapau is often served with Spanish sauce (“molho à espanhola”). How can a Portuguese fish shine drowning in a Spanish sauce?

We propose giving the carapau the recognition it deserves by changing its name to imperial sardine. This new identity will make carapau irresistible. Wouldn’t you prefer an imperial sardine to a regular one?

Please help us spread the word about carapau’s new name; tweet, facebook, text, call. Let’s make the wood face smile!

About these ads

7 thoughts on “The fish formerly known as wood face

  1. I went to Portugal and didn’t even know this fish existed! Now I feel gipped. Well, I guess I’ll just have to make it back to Portugal for a carapau (imperial sardine) dish. Thanks for the tip.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s